google rich answer

How Should I Optimize My Content For Voice Search

August 1, 2020 / by Marketing Team

In the first part of our how to optimize for voice search journey, we covered how voice search is different from traditional search, and in the second part, we learned how to do keyword research for voice search.? In this final part of our voice search journey, we cover...

Use Filler Words When Targeting Voice Search Users

Voice Search Versus Traditional Search

July 9, 2020 / by Marketing Team

Voice search has gained traction over the years because, unlike typing, speaking with an assistant is more convenient. Plus, the search results are quick, concise, and to the point. Check out these popular statistics highlighting how voice search has come to stay; After a survey of SEO trends in...

In-House SEO

When Your In-House SEO Isn’t Enough & What to Do About It?

June 18, 2020 / by Dave Burnett

Is there anything more frustrating than seeing your organic traffic drop off a cliff, and you don’t know why? If you’re doing any of your marketing or site optimization yourself, there’s a good chance that you have in-house SEO working on your campaigns. This could be a single person...

Local Services Ads

Google Local Services Ads – Pay Per Lead – Not Pay Per Click

November 4, 2019 / by Marketing Team

Book Local Jobs And Grow Your Business Are Google Local Services Ads new to you?? Launched in 2017 in the US, and late 2018 in Canada, the ad platform is completely separate from the Google Ads (formerly Google AdWords) platform complete with it’s own set of bidding, targeting and...


BERT Algorithm Update – October 2019

October 30, 2019 / by Dave Burnett

Google’s Answer to Voice Search Google just announced one of the biggest leaps forward in the history of Search:? The BERT Algorithm update. Not the lovable Sesame Street character but a machine learning, natural language processing, resource heavy addition to the search family of algorithms. Why do I say...