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OCC – The Elusive One Cent Click

May 14, 2020 / by Dave Burnett

A one cent click?? Is that possible?? We hear complaints on a daily basis how much the cost of digital advertising has gone up.? Remember when you could be profitable in your niche simply by putting some keywords into Google Ads and making a boatload of cash?? Those good...

Who Do Your Customers Follow

MICROSOFT ADS VS. GOOGLE ADS

August 27, 2019 / by Dave Burnett

WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...

PPC Agency Likes

9 Simple Ways to Know It’s Time to Fire Your PPC Agency

July 13, 2017 / by Dave Burnett

There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC   The truth is that it’s hard not to be lured...

Lead Generation Gated Content

How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks

July 6, 2017 / by Dave Burnett

So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...

Retail eCommerce Plan

The Ecommerce Retail Apocalypse Is Coming, What You Can Do About It

June 21, 2017 / by Dave Burnett

In my last column, I wrote about the retail apocalypse gripping the U.S., one that I predict will soon be bearing down on Canada. Whether that happens in the next year, two or five, remains to be seen. But the most relevant statistical data, retail projections and anecdotal observations—only...

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